Firstly, I joined last year and didn’t really get the concept at all, dismissing it as a bit too simple to add value to my life both, personally and professionally. Well, 9 months later and determined to understand what the ‘hype’ is about and have re-registered.
My first starting point was to try and find fellow peers in the digital marketing arena and start to follow them. I have found some interesting articles, listing the top digital people on twitter and used this as my starting point.
It is from here I can start to see the useful side to tweeting. These people are not telling me what they had for breakfast (thank god) but highlighting interesting articles they have read, good blogs, latest research and providing URL links so followers can see too. This, on top of my own RSS feeds means I can ensure my knowledge is bang up to date with all the latest digital thinking from a much wider variety of sources than I am currently monitoring.
In addition, I have grasped the viral effect that retweeting must have – it is just the same as forwarding on an email. However, the key about twitter is you don’t have to know your followers or people you follow personally so the viral effect has more breadth when it first starts.
Although, I can see benefits on a professional level, the jury is for me out on whether brands will adopt Twitter in the long term. I am off to resarch and review some more. so watch this space for a further update from me as I delve further into the world of twittering!
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